Pitch for "Conflict Zone Shelter"

We were tasked to present a pitch in front of class on certain assigned topics. Alyx and I had the topic "Affordable and easy to build conflict zone shelter". This was quite a difficult topic to prepare, mainly because of the audience and how this would be presented. We finalised the audience to be Governments and NGOs which are currently deployed in conflict zones, and are struggling with housing.

In order for this pitch to work, we had to focus on specific appeals. These were as follows:

• Rational or logical appeals
• Give reasons and explain how product is better than competition
• Need to satisfy curiosity
• Mention how the tent could use recycled material → environmentally friendly
• Price efficiency
• Need to achieve
• Talk in on how the NGOs and governments want to solve conflicts and troubles regarding housing of refugees
• Need for Affiliation
• Talk about how companies who help achieve the goal will benefit by having their company name in the online video

How did these work and why did we choose them? It's fairly simple. We chose these because they are a more professional approach as to choosing a product. We wanted to achieve exactly this with an ad.

The persuasive techniques used were mainly ones relating to professionalism. For example, involving an expert who has been in action in conflict zones would be very convincing to governments and NGOs, as they would bring in first hand knowledge. Another example would be extrapolation, hypothesising that the specific shelter would clear all problems. These were most effective due to the audience they are aimed at. A high-class, professional audience needs expert proof and statistics.

The audience played a major role from the beginning. We knew that conflict zones could only affect one specific audience, as mentioned previously. This meant that we had to think of very concrete ideas and they had to pinpoint exactly what the governments and NGOs want. It also influenced the way we wanted to present our pitch. We needed to behave very confident in order for the company to see where we are coming from and to believe our expertise.

I believe the content was fairly well thought of, as approved by our teacher multiple times throughout preparation. However, changes I would make include: longer preparation time, more confidence, and possibly a different presentation layout to cause the maximum impact on the company we are pitching to.